My comment this week willl be writen in english, this way there will be one comment in each language, please let me now if you rather me to write in english spanish or Portuguese.

Last week I founs this sample of a brave brand. Using execution machines for advertisement, is without any kind of doubts a breve and an original approach for a communication problem; even thought the product it is being advertised is an insect killer.

Usually most of the brands would refuse this idea, considering that this machines could be too polemics and represent a lot of negative concepts from modern cultures. But not this one, they dec ide that the creative concept was really clear and full of creativity and since the dead would be an insect, the audience would not get scared or horrorized.

Probably they thought that, in the worst scenario, the ad would bring some argues and comments about it, and that just could be good for the brand. But is interesting how can change the advertisements depending on where do you live. I mean, can someone imagine this ads in U.S.? I think it would be impossible; mainly for the conflict they have about death penalty; b ut it shouldn´t, may be you will gain some enemies, but it is for sure that the people who like that piece of advertisement will love your brand and will be loyal to it.

In conclusion, brands of the world: get more risky, there are great possibilities if you let you creativity team work as they know.