Hellos advertisers, I know lately i have benn wrtting a lot, sorry but I found things I had to talk about. This time i bring you a piece to check the differences between advertising in europe and in US. Althought is everything similar, the laws allows american advertiser being more provocative, more competitive, and therefore more atractive for the audience wich means more effective.

This ad would be unthinkable in a society like the european. Just becouse of advertising and competitive lowas that forbid that one company makes any reference to their competitors unless it is an objective data ( this beverage contains more natural juice than that os this car  has more cv than that), we as advertisers can not even mention other brands. Since this laws can make retire the whole campaign the agencies doesn´t take the risk so the auto censorship is assured.

It is a shame, becouse as the ad below show us, in a world on every brand has its own personality, lenguage, symbols... establish a conversation or set a message would be easier and could be creativier, if we could use all those elements to communicate our idea to the public. 

Hello advertisers, today i am gonna do a different exercise. I am gonna critizise one terrible communication action instead of flatter the excelenses of another one.

All we know how important it is to manage properly our social networks. Even more important if we are talking about facebook or twitter, the big fishes. So lately, the gigantic Starbucks made a mistake as big as itself when they were trying to promote a happy hour. They propose to their twitter´s followers to share the reason why the were proud to be british. Nothing wrong so far but, it was posted in their account for Ireland... Use this kind of adevertisemente in Ireland, forgeting about the historical conflict between these two countries, is almost like try to sell sovietic technology to US.

It is not necessary to mention that briefly Starbuck´s twitter got full of angry replys, and the economic and sales results for this action are still unknown, but we can be sure they will need to invest a lot if they want to recover their good image in Ireland and probably in every country with sensitivities in this topic.

This mistake, show us how crucial it is to be aware of every single detail about cultures, particularities, tradition, gastronomy... And reflect this knowledge into all our communications, in a way every channel we have, to talk with the consumer consistently

Hello advertisers,

Today is time to talk about great merchandishing. Everybody has an ugly t-shirt from a company that usually use as a pijama or as sport clothe. Why not use this media creatively? I bring to you a way to make the merchandising a real promotional investment intead of being wasted money.

This sample prooves again that if we are creative enough its is relatively cheap to achieve the attention of the general public. Becouse is not just the people working for Fedex who wears these t-shirts, it was a promotional gift for all their clients, which means thousends and thousends of Fedex´s messages spreaded around the world. Messages that the people will not keep or through away but will wear and show to dozens of people, just becouse is original, amusing, even funny, and it attracts our attention, so the brand will have presence in every environment you can imagine, wich means more recognition, wich means sell more, at the end, everything is connected.

Boa tarde,
O anúncio escolhido publicita uma marca de batatas fritas que se caracteriza pelo seu sabor picante, bem como pela sua textura muito crocante, as Wasabi Chips.
A hipérbole explícita presente neste anúncio, demonstra a sensação de usufruir do produto de uma maneira clara e, de certa forma, engraçada dadas as características do produto.
A imagem é simples e foca-se apenas na personagem que ocupa a maior parte central nesta publicidade, dado que o que a imagem escolheu transmitir é chocante e, por isso mesmo, apelativo ao espectador que repara neste imagem.
Poderá entender-se que a pequena mão que bate na cara da personagem tem origem na garganta, podendo-se também pressupor o picante avassalador do produto, e o factor crocante das batatas.  

Maria João Silva
M4950

PEE


http://www.youtube.com/watch?feature=player_embedded&v=wvOh6fvIQPc

Good morning advertisers. This time I bring you  a non commercial communication. It was performed by Amsterdam´s city hall during the Queen´s day. Amsterdam had really big truobles with this party day due to the anti higienic habits of its neighbours  and visitors. Streets were usually full of pee, people doesn´t bother in looking for restrooms since they are drunk from drinking large amounts of beer.
The advertisement company hired by Amsterdam´s city hall developed a system to transform go to the toilet  into a funny competitive game.
The device mesures quantity and presure when you go to the toilet, and translate this data into electronic information shown in screens placed just obove the toilets. This way, each four toilets have their own competition. Finally the contesters and the winners obtained a diplome with their califications written.
In my opinion a great measure to avoid people peeing in the street. Not just provide a game to the citizens but also encouraged them to drink with moderation. But I also miss any beer brand took this chance to promote its product. Without any doubts a great oportunity to associate the brand to the most important day in Holland in a funny and memorable way

Esta é a nova campanha publicitária da TMN, finalmente a marca disse adeus ao "Até já." e criou um novo slogan, "Vamos lá.".
Para consagrar esta mudança, a operadora criou um site onde apresenta um conjunto de histórias de personalidades inspiradoras, quer seja por aquilo que conquistaram, quer seja pela sua atitude perante a vida. No site podemos encontrar também testemunhos de portugueses anónimos que se distinguem em áreas como a ciência ou a arte.
O objectivo da campanha é dar voz aqueles que, apesar das adversidades, acreditam que "se somos capazes de imaginar, somos capazes de fazer", mobilizando os portugueses.
Nesta fase que estamos a passar, os portugueses andam tristes, desiludidos e com medo do futuro, então a TMN pensou numa campanha onde os motivasse a acreditar que "nós somos bons e temos potencial".
A campanha tem o mote "Portugal está a chamar. Vamos lá!", e conta com a participação de várias personalidades de várias áreas, como a actriz Beatriz Batarda, a realizadora Critina miranda, o motociclista Hélder Rodrigues, a kitsurfer Inês Correia e a escritora infanto-juvenil Isabel Zambujal , entre outros.

Joana Pais
M5081

TANG

http://pextmext.wordpress.com/2012/05/07/tang-revuelto-no-agitado/

Hi creative people, today i bring to you not an image but a great video. Probably you all know the brand tang, for those who doesn´t is a beverage with different flavors tropical strawberry… It is made with some dusts that come in a package and you just have to ad really cold water, shake it and it is ready to drink. In my case I remember I started to hate it when I grew up but I am sure I loved it when I was a child; probably that´s why their campaigns are always focused on children. Anyway, their last campaign is awesome if you have seen the video you must be agree with me.

Just with some modifications on a rollercoaster they made thousands of children enjoy their product in an promotional action that perfectly  communicate the values that the brand want children associate with its product, that is fun delicious and refreshing. This kind of action makes the consumer become loyal to the brand, for sure all those kids will choose tang when they want a beverage, the best part of it? The cost, amazingly low for all the objectives the brand accomplished in just one day.

We still have to wait to see the sales results but I think we all agree they will not be disappointing