PEE


http://www.youtube.com/watch?feature=player_embedded&v=wvOh6fvIQPc

Good morning advertisers. This time I bring you  a non commercial communication. It was performed by Amsterdam´s city hall during the Queen´s day. Amsterdam had really big truobles with this party day due to the anti higienic habits of its neighbours  and visitors. Streets were usually full of pee, people doesn´t bother in looking for restrooms since they are drunk from drinking large amounts of beer.
The advertisement company hired by Amsterdam´s city hall developed a system to transform go to the toilet  into a funny competitive game.
The device mesures quantity and presure when you go to the toilet, and translate this data into electronic information shown in screens placed just obove the toilets. This way, each four toilets have their own competition. Finally the contesters and the winners obtained a diplome with their califications written.
In my opinion a great measure to avoid people peeing in the street. Not just provide a game to the citizens but also encouraged them to drink with moderation. But I also miss any beer brand took this chance to promote its product. Without any doubts a great oportunity to associate the brand to the most important day in Holland in a funny and memorable way