This week I have choosen a couple examples of a "new" advertising technique, in my opinion, really creative.  It is called ambush marketing, and it is based on taking advantage of some other company´s
 message to communicate yours. Usually is your bussines competitor who develope this kind of strategy, but as you can see on the previous pictures it is also done by totally unrelated enterprises.

Even though, both are effectives becouse call the consumer attention and reach their memory in an original way, when you use a message of your competitor to influence your audience, it get stick in the consumer´s brain in a stronger way.

Never the less, this technique generates some conflicts. Legally speaking, depending on the laws of each country this would be consider an unloyal competition method. In a communication perspective we have to be very carefully with what kind of message we are throwing, becouse it can be offensive for some consumers that we may lost forever. Finally from a logistic point of view it requires be  aware of every single ad, know for how long is the space hired, and have a production team able to produce outdoor ads fast enough to match our message with competitor´s, otherwise, it will mean waste a big advertising investment

This "new" kind of outdoor advertising is a great example to proove that not everything is done in adevertising and we all still can figure up new ways to reach effectively our target