Today is time to talk about great merchandishing. Everybody has an ugly t-shirt from a company that usually use as a pijama or as sport clothe. Why not use this media creatively? I bring to you a way to make the merchandising a real promotional investment intead of being wasted money.
This sample prooves again that if we are creative enough its is relatively cheap to achieve the attention of the general public. Becouse is not just the people working for Fedex who wears these t-shirts, it was a promotional gift for all their clients, which means thousends and thousends of Fedex´s messages spreaded around the world. Messages that the people will not keep or through away but will wear and show to dozens of people, just becouse is original, amusing, even funny, and it attracts our attention, so the brand will have presence in every environment you can imagine, wich means more recognition, wich means sell more, at the end, everything is connected.
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