Hellos advertisers, I know lately i have benn wrtting a lot, sorry but I found things I had to talk about. This time i bring you a piece to check the differences between advertising in europe and in US. Althought is everything similar, the laws allows american advertiser being more provocative, more competitive, and therefore more atractive for the audience wich means more effective.

This ad would be unthinkable in a society like the european. Just becouse of advertising and competitive lowas that forbid that one company makes any reference to their competitors unless it is an objective data ( this beverage contains more natural juice than that os this car  has more cv than that), we as advertisers can not even mention other brands. Since this laws can make retire the whole campaign the agencies doesn´t take the risk so the auto censorship is assured.

It is a shame, becouse as the ad below show us, in a world on every brand has its own personality, lenguage, symbols... establish a conversation or set a message would be easier and could be creativier, if we could use all those elements to communicate our idea to the public.