Hello advertisers, today i am gonna do a different exercise. I am gonna critizise one terrible communication action instead of flatter the excelenses of another one.

All we know how important it is to manage properly our social networks. Even more important if we are talking about facebook or twitter, the big fishes. So lately, the gigantic Starbucks made a mistake as big as itself when they were trying to promote a happy hour. They propose to their twitter´s followers to share the reason why the were proud to be british. Nothing wrong so far but, it was posted in their account for Ireland... Use this kind of adevertisemente in Ireland, forgeting about the historical conflict between these two countries, is almost like try to sell sovietic technology to US.

It is not necessary to mention that briefly Starbuck´s twitter got full of angry replys, and the economic and sales results for this action are still unknown, but we can be sure they will need to invest a lot if they want to recover their good image in Ireland and probably in every country with sensitivities in this topic.

This mistake, show us how crucial it is to be aware of every single detail about cultures, particularities, tradition, gastronomy... And reflect this knowledge into all our communications, in a way every channel we have, to talk with the consumer consistently