Boa tarde,
O anúncio escolhido publicita uma marca de batatas fritas que se caracteriza pelo seu sabor picante, bem como pela sua textura muito crocante, as Wasabi Chips.
A hipérbole explícita presente neste anúncio, demonstra a sensação de usufruir do produto de uma maneira clara e, de certa forma, engraçada dadas as características do produto.
A imagem é simples e foca-se apenas na personagem que ocupa a maior parte central nesta publicidade, dado que o que a imagem escolheu transmitir é chocante e, por isso mesmo, apelativo ao espectador que repara neste imagem.
Poderá entender-se que a pequena mão que bate na cara da personagem tem origem na garganta, podendo-se também pressupor o picante avassalador do produto, e o factor crocante das batatas.  

Maria João Silva
M4950

PEE


http://www.youtube.com/watch?feature=player_embedded&v=wvOh6fvIQPc

Good morning advertisers. This time I bring you  a non commercial communication. It was performed by Amsterdam´s city hall during the Queen´s day. Amsterdam had really big truobles with this party day due to the anti higienic habits of its neighbours  and visitors. Streets were usually full of pee, people doesn´t bother in looking for restrooms since they are drunk from drinking large amounts of beer.
The advertisement company hired by Amsterdam´s city hall developed a system to transform go to the toilet  into a funny competitive game.
The device mesures quantity and presure when you go to the toilet, and translate this data into electronic information shown in screens placed just obove the toilets. This way, each four toilets have their own competition. Finally the contesters and the winners obtained a diplome with their califications written.
In my opinion a great measure to avoid people peeing in the street. Not just provide a game to the citizens but also encouraged them to drink with moderation. But I also miss any beer brand took this chance to promote its product. Without any doubts a great oportunity to associate the brand to the most important day in Holland in a funny and memorable way

Esta é a nova campanha publicitária da TMN, finalmente a marca disse adeus ao "Até já." e criou um novo slogan, "Vamos lá.".
Para consagrar esta mudança, a operadora criou um site onde apresenta um conjunto de histórias de personalidades inspiradoras, quer seja por aquilo que conquistaram, quer seja pela sua atitude perante a vida. No site podemos encontrar também testemunhos de portugueses anónimos que se distinguem em áreas como a ciência ou a arte.
O objectivo da campanha é dar voz aqueles que, apesar das adversidades, acreditam que "se somos capazes de imaginar, somos capazes de fazer", mobilizando os portugueses.
Nesta fase que estamos a passar, os portugueses andam tristes, desiludidos e com medo do futuro, então a TMN pensou numa campanha onde os motivasse a acreditar que "nós somos bons e temos potencial".
A campanha tem o mote "Portugal está a chamar. Vamos lá!", e conta com a participação de várias personalidades de várias áreas, como a actriz Beatriz Batarda, a realizadora Critina miranda, o motociclista Hélder Rodrigues, a kitsurfer Inês Correia e a escritora infanto-juvenil Isabel Zambujal , entre outros.

Joana Pais
M5081

TANG

http://pextmext.wordpress.com/2012/05/07/tang-revuelto-no-agitado/

Hi creative people, today i bring to you not an image but a great video. Probably you all know the brand tang, for those who doesn´t is a beverage with different flavors tropical strawberry… It is made with some dusts that come in a package and you just have to ad really cold water, shake it and it is ready to drink. In my case I remember I started to hate it when I grew up but I am sure I loved it when I was a child; probably that´s why their campaigns are always focused on children. Anyway, their last campaign is awesome if you have seen the video you must be agree with me.

Just with some modifications on a rollercoaster they made thousands of children enjoy their product in an promotional action that perfectly  communicate the values that the brand want children associate with its product, that is fun delicious and refreshing. This kind of action makes the consumer become loyal to the brand, for sure all those kids will choose tang when they want a beverage, the best part of it? The cost, amazingly low for all the objectives the brand accomplished in just one day.

We still have to wait to see the sales results but I think we all agree they will not be disappointing

Wall Street

Boa tarde!

Se há coisa que me cativa na Publicidade é sem duvida nenhuma a Criatividade. Transformar coisas óbvias em algo que as pessoas afinal não estão à espera é muito difícil e sem dúvida que isso só é conseguido nos bons anúncios.
Este, um anúncio simples e directo como os mupis e outdoors pedem, tem uma componente bastante engraçada que leva automaticamente as pessoas a pensarem que ali poderia estar escrito algo que habitualmente não se vê escrito nas ruas. Mas observando mais pormenorizadamente, chega-se rapidamente à conclusão que as aparências iludem. Um trocadilho muito bem pensado que, pelo menos a mim, me levou a rir. Mesmo que não se consigo perceber à primeira, acaba por despertar interesse às pessoas que o vêem, fazendo com que voltem atrás para o observar melhor.


Cumprimentos,
Diana Inocêncio

This week I have choosen a couple examples of a "new" advertising technique, in my opinion, really creative.  It is called ambush marketing, and it is based on taking advantage of some other company´s
 message to communicate yours. Usually is your bussines competitor who develope this kind of strategy, but as you can see on the previous pictures it is also done by totally unrelated enterprises.

Even though, both are effectives becouse call the consumer attention and reach their memory in an original way, when you use a message of your competitor to influence your audience, it get stick in the consumer´s brain in a stronger way.

Never the less, this technique generates some conflicts. Legally speaking, depending on the laws of each country this would be consider an unloyal competition method. In a communication perspective we have to be very carefully with what kind of message we are throwing, becouse it can be offensive for some consumers that we may lost forever. Finally from a logistic point of view it requires be  aware of every single ad, know for how long is the space hired, and have a production team able to produce outdoor ads fast enough to match our message with competitor´s, otherwise, it will mean waste a big advertising investment

This "new" kind of outdoor advertising is a great example to proove that not everything is done in adevertising and we all still can figure up new ways to reach effectively our target