TANG
Hi creative
people, today i bring to you not an image but a great video. Probably you all
know the brand tang, for those who doesn´t is a beverage with different flavors
tropical strawberry… It is made with some dusts that come in a package and you
just have to ad really cold water, shake it and it is ready to drink. In my case
I remember I started to hate it when I grew up but I am sure I loved it when I was
a child; probably that´s why their campaigns are always focused on children.
Anyway, their last campaign is awesome if you have seen the video you must be
agree with me.
Just with
some modifications on a rollercoaster they made thousands of children enjoy
their product in an promotional action that perfectly communicate the values that the brand want
children associate with its product, that is fun delicious and refreshing. This
kind of action makes the consumer become loyal to the brand, for sure all those
kids will choose tang when they want a beverage, the best part of it? The cost,
amazingly low for all the objectives the brand accomplished in just one day.
We still
have to wait to see the sales results but I think we all agree they will not be
disappointing
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