My prints for this week are the McCafe`s. The competition between Starbucks and McDonalds during the recession is the reason of creating commercials that really works.

Watching the four posters makes me picture the brainstorming of creating these commercials

Ad creators have been interested in  ,, What the coffee means for the people?'' And i am sure that one of the answers was ,,a beginning'' - that is the line of the thoughts  they followed when they created it : We start to drink coffee in the morning to wake up, or on the way to work, when we have to study long hours to prepare for the next exam-

So – here it is – we drink coffee in the beginning of something  that we need energy and even a courage for- because in the beginning one of most asked question is ,,will I succeed?’’

What that ad does is just telling us that everything is going to be alright .  The slogan –  ,, Everything good begins with a good cup of coffee.’’ means exactly this.

Why this ad sells so good – because of the wide target group – I can imagine people searching for answers, people who needs compassion after long time of scruple, people before business meeting – with a lot of good ideas and expectations and of course a shy girl and insecure boy- all of them with  a cup of warm coffee and warming hope.